Resources

Agency Relationship Optimizer

Agency Relationship Optimizer is Decideware’s flagship tool providing major advertisers with a better means to assess and manage agency relationships and performance. Clients include many famous brands and members of major advertiser industry bodies.

Scope of Work Whitepaper: The Right Team on the Right Business

As with other professional services categories, the Scope of Work process is becoming ever more important in managing marketing spend.

A well-controlled Scope of Work program is an integral part of a robust framework for planning and communication between client and agency.

This new 8 page whitepaper discusses why the Scope of Work Process is so important, covering hot topics, including: Optimizing Spend, the Building Blocks, a Best Practice Framework, Resource Visibility and Cost & Value Drivers.

Scope of Work Manager

A product brochure providing an introduction to Scope of Work Manager tool. Managing agency work can be a difficult and complicated process which requires clients to juggle various costs across many accounts. This tool make managing agency work much simpler and more precise.

Capability Manager

This is a product brochure providing an overview of “Capability Manager” – our agency profile database which enables advertisers to store information about their marketing & communication service providers (“Agencies”).

This tool is built to help marketers ensure they have the right agency on every piece of their business.

Can You Handle the Truth? Using 360-Degree Feedback as Part of Your Agency Evaluation Program

This document explains why a 360 degree evaluation process is vital for marketers in assessing their advertising agency relationships & performance.

What We’ve Learnt from the World’s Best Advertisers. Best Practice Agency Relationship Evaluation

Decideware works with major advertisers, globally. This document captures some of what we’ve learnt about the best practices to manage an agency evaluation program. These learnings from the real world are applicable to all marketers.

How to Build More Successful Strategic Supplier Relationships. Incorporating ‘Performance & Value’ metrics in supplier scorecards

This white paper discusses methods to assess high value strategic supplier relationships and the importance of including assessment metrics which address performance and value.