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Decideware sponsors successful ANA Advertising Financial Management Conference

We were proud sponsors of the ANA's Advertising Financial Management Conference in Baton Rouge last week and enjoyed the rigorous debate about the role and value of marketing procurement in the client/agency relationship.

The ANA's Marketing Procurement Survey results were presented and discussed in some detail as the findings revealed significant issues for particular stakeholders around their perceptions of the value of the marketing procurement function.

See the conference link, here:

http://www.ana.net/events/conferencemtg/AFM-APR10

"The ANA Advertising Financial Management Conference is a unique event. It brings together top marketing finance and procurement professionals from the client-side with agency CFOs and others interested in efficiencies, cost savings, return on investment, and delivering greater value to organizations. In 2010, the focus will be on providing content that inspires attendees to react with "I can use that!"--ideas and insights that attendees can take back to their offices to use immediately."